Outbound or 'push' marketing strategies try to create sales leads. Unfortunately with all of the new communication platforms, customers are inundated with countless advertising messages every day.
Inbound, or marketing by attraction, breaks through the clutter and attracts only your target audience. The term "Inbound marketing" suggests creating valuable, engaging content and resources that pull customers to your brand organically.
Examples include email marketing, blogs, YouTube videos, social media platforms like Facebook, Twitter, and LinkedIn.
The Top three suggestions to help generate effective inbound marketing are listed below.
1. Connect with the Customer
Develop a personal relationship with your prospect or customer. From providing valuable information or a much-needed laugh, show the human side of your company. People want to deal with real people.
2. Get Visual
Photographs, info graphics and videos are shareable on social media and digestible for busy customers. Aim to visually convey your brand's story in your emails, blog and through your social channels through content.
Film a short video interview with your CEO, asking customers to submit a picture of themselves using your product, or uploading video demos and tutorials.
3. Provide a Call to Action
Make sure customers have a clear path toward a deeper level of engagement with the company - even if it's as simple as leaving a comment. Inbound marketing is about fostering a long-term relationship. The more customers interact with your brand, the more they'll remember you when it's time to make a purchasing decision. Make it easy for them with simple calls-to-action.
Customers often ignore, blatant marketing speak. Valuable content, delivered through multiple channels on regular basis will win the day.