by Joe Gracia www.givetogetmarketing.com
Looking for some quick ways to boost profits?
Today's tips are proven winners for every kind of small business -- and you can start applying them immediately.
Marketing flipped upside-down
But before I get to the tips, let me tell you about an important marketing concept that can help you dramatically improve your results.
When my oldest son was in college he took a few marketing courses that exposed him to a number of ideas on marketing that I had to shake my head at.
One of the ideas he heard was that marketing and advertising in particular was designed to manipulate people into buying things they didn't really want.
One example they used was that women purchased and wore makeup because they were tricked or fooled into thinking that they needed it, when they really didn't.
I have heard notions like this before.
Obviously, the course he was taking was being presented by someone who didn't believe in our commercial way of life, and had a severe distaste for marketing in general, and advertising in particular.
That concept simply isn't true.
Can you hypnotize people into buying??