Article courtesy of Rick Brewer of www.GetMoreBrides.com
Getting closer to your target business in 2015
“Where focus goes, energy flows”
In life, that which you focus on gets worked on. In other words, if your focus is more performance or that fulfilling that thing that you sell, you may become very good at what you sell. On the other hand, if you focus on the business stuff, your bottom line will grow and along with it, your skills will also grow as you will do what you sell more.
Short story- sell it more, you’ll do it more, and you’ll get better at it.
In our world, if the wedding couple doesn’t know you exist, you won’t even be a thought in her purchase, let alone an option. Marketing is the function that gets you known so you can at the very least be a choice. Effective marketing is what not only makes you known, but makes move forward in the process on connecting with you. This step is known as Lead generation or gaining the lead.
The next step after you have generated the lead is proper follow up on those leads. When you properly follow through with these leads, you get the Bride to move forward from thinking of you in simple basic terms to “I want to know more” and she will actually communicate with you.
The next obvious step is to determine if you are a match and close the sale assuming that you are. By meeting with the Bride and talking with her, through a series of properly planned questions (I call this process the Discovery process) you will determine if you offer what she wants at the level (typically price, but sometimes more) she wants it. If you are a proper match and most times you are, then there are proper ways to close the sale without being “salesy”
There are many different dynamics to Marketing for weddings. I have put together three audio programs specific to the process of