Article courtesy of Joe Gracia with www.givetogetmarketing.com
Here's another real-world example of what happens when you don't follow up with your prospects and customers.
A neighbor of mine hired a computer tech a while back to fix a problem with his computer system. He was happy with his service, and had good intentions of using his services again in the future.
Over the next year there were a number of instances when he could have used the tech's services again, but he had too many other projects on his desk, and kept putting off calling him.
The tech never followed up with him over those 12 months. Not a note, not a call, not a post card. It was like he fell off the face of the earth.
Eventually, my neighbor met a different tech at a party and ended up giving him quite a substantial amount of work.
That tech did follow-up with my neighbor and continues to get all of my friend's computer work.
If the first tech had followed up with his customer even one time, there is little doubt that he would have gotten that work.
You never know when a prospect or a customer will be in the market for your products or services. And more importantly, you can never, never assume that they will call 'you' when they are ready to buy.
Don't forget, your competition is actively trying to lure your prospects and customers away from you and your business.
Follow-ups help to ensure that your prospects and customers remember and choose you when they are ready to buy.
What Are the Best Ways to Follow Up?
What are the best ways to follow up with your prospects and customers? In the past the most widely used marketing methods for follow-up were:
These methods are direct and they are personal. That's why they work so well for follow-up.
Today there is another way to follow-up with your prospects and your customers. It's economical, it's easy and it's fast.
That method is -- email.
Before the Internet, we used direct mail and telephone to follow-up with our prospects and customers.
Today we rely 100% on email to do the same thing. What a difference!
200,000 Follow-ups at the Push of a Button
Between our two web sites we have over 200,000 prospects/customers.
We follow-up with them every week. That's four times a month--800,000 follow-ups a month. Just imagine what that would cost if we had to use the postal service.
And we can send a follow-up message, promotion or newsletter, etc. to all 200,000 members of our lists with one push of a button.
Within a few hours--sometimes, it's within a few minutes-- our prospects and customers are reading our message.
Email can be one of the most economical and profitable follow-up vehicles available--if you use the right marketing techniques and the right email service--also called a list-serv.
Let me tell you about the email service that we use. It's called Aweber, and I highly recommend them.
We have used a number of different list services in the past. Some were unreliable, others were way too expensive.
With Aweber.com you can send follow-ups to your list(s) as often as you want without any additional charges. That's an incredible benefit. They just charge you one monthly fee based on the size of your list.
Aweber offers a long list of features and benefits--too long to list here. They have a complete listing on their web site as well as in depth FAQs and easy-to-understand instructions for using their services.
Here are two features that we feel are very important to your business.
Aweber provides you with the ability to create an unlimited number of lists. So if you want one list for prospects and a different one for customers, you can do that. Or perhaps you want to offer a number of different e-courses (those are automatic e-mail lessons), you can set up a different list for each one.
In addition to providing a standard list service, they also provide you with unlimited smart auto responders that can be used within your different lists.
That means you can set up a sequence of emails that will be sent to the members of your list automatically at set intervals, like the 1st one immediately, the 2nd one 3 days after the first, the 3rd one 7 days after the 2nd, etc. That kind of system can help make you money automatically. That's why they're called smart auto responders.
We like Aweber's service so much that we have added their service to our product/service list.
We are very selective in the products and services we offer. We wouldn't recommend a product or service if we didn't believe it was one of the best values available for our subscribers.
Follow-up is necessary if you want to maximize your sales.
Email follow-up can be one of the most powerful and profitable marketing vehicles you can use.
You owe it to yourself to learn more about how you can use this type of service to grow your business.
Check out their free demo and all the details visit the following URL: