Article courtesy of Joe Gracia with www.givetogetmarketing.com
I need help in writing marketing pieces -- ads, flyers, letters, etc. -- that can do a better job of selling my service. I have a great service that people need, but I just can't seem to find the right words to convince them to buy. Do you have a secret to share?
Arlen, Manchester, UK
Good news, Arlen. We have a marketing secret for you that will guarantee higher sales and profits the minute you apply it.
Once you know this secret, you will have no problem creating marketing pieces that your prospects will find irresistible.
Your question is an excellent one, because it hits the bulls eye when it comes to top marketing myths that cost small business owners a fortune in lost sales and profit.
Okay, here's the secret.....(click Read More)
Article courtesy of Constant Contact
Here are four common pitfalls to watch out for:
1. You're too focused on getting new clients
2. Your approach is almost always reactive
3. You're trying to do too much
4. You're not embracing your specificity
Keep these four pitfalls in mind and start prioritizing the small things that will have a big impact. By utilizing your existing relationships and taking a proactive, focused, and personal approach you'll start seeing results and growing your business without the risk of feeling overwhelmed or burnt out.
Click below to read more:
Looking for some quick ways to boost profits?
Today's tips are proven winners for every kind of small business -- and you can start applying them immediately.
Marketing flipped upside-down
But before I get to the tips, let me tell you about an important marketing concept that can help you dramatically improve your results.
When my oldest son was in college he took a few marketing courses that exposed him to a number of ideas on marketing that I had to shake my head at.
One of the ideas he heard was that marketing and advertising in particular was designed to manipulate people into buying things they didn't really want.
One example they used was that women purchased and wore makeup because they were tricked or fooled into thinking that they needed it, when they really didn't.
I have heard notions like this before.
Obviously, the course he was taking was being presented by someone who didn't believe in our commercial way of life, and had a severe distaste for marketing in general, and advertising in particular.
That concept simply isn't true.