Outbound or 'push' marketing strategies try to create sales leads. Unfortunately with all of the new communication platforms, customers are inundated with countless advertising messages every day.
Inbound, or marketing by attraction, breaks through the clutter and attracts only your target audience. The term "Inbound marketing" suggests creating valuable, engaging content and resources that pull customers to your brand organically.
Examples include email marketing, blogs, YouTube videos, social media platforms like Facebook, Twitter, and LinkedIn.
The Top three suggestions to help generate effective inbound marketing are listed below.
1. Connect with the Customer
Develop a personal relationship with your prospect or customer. From providing valuable information or a much-needed laugh, show the human side of your company. People want to deal with real people.
2. Get Visual
Photographs, info graphics and videos are shareable on social media and digestible for busy customers. Aim to visually convey your brand's story in your emails, blog and through your social channels through content.
Film a short video interview with your CEO, asking customers to submit a picture of themselves using your product, or uploading video demos and tutorials.
3. Provide a Call to Action
Make sure customers have a clear path toward a deeper level of engagement with the company - even if it's as simple as leaving a comment. Inbound marketing is about fostering a long-term relationship. The more customers interact with your brand, the more they'll remember you when it's time to make a purchasing decision. Make it easy for them with simple calls-to-action.
Customers often ignore, blatant marketing speak. Valuable content, delivered through multiple channels on regular basis will win the day.
Mistake #1 - Not Hitting Send We recommend sending out a good email newsletter at least once a month or more frequently if you have great content to share. Not sending or not sending consistently is the biggest mistake we see.
Mistake #2 - Content Versus Sales As a general rule we recommend 80% really great content and 20% sales. Share your wealth of knowledge with customers and prospects. Educated customers make better customers.
Mistake #3 - HTLM Versus Text Only Emails An easy to read HTLM email gets 7 times more response rate than a regular text only email. People tend to scan emails so having a few pictures and graphics helps draw them in and makes the email easier to read.
Mistake #4 - Boring Subject Lines Why should they open your email? - Be more creative than"Our Monthly Newsletter". Our subject line worked!
Mistake #5 - Too Much Info We recommend 2 or 3 messages points with links to read more. That way you can also track what your audience is really interested in for future newsletters. Email Marketing Works, But You Need To Do It Make email marketing a priority for 2013. See why Constant Contact is #1 with small businesses
Courtesy of "Chris Murch, Captain Email, Constant Contact Local Expert" http://www.constantcontact.com/email-marketing/index.jsp
A FREE Educational Webinar Presented by Skyline Exhibits
Wednesday, April 10, 2013 - 11:00am CDT & 1:00pm CDT
You've got a tremendous investment in time and money in marketing your business at trade shows. Don't get in the way of your own success! In this no-cost webinar we'll reveal 10 mistakes exhibitors make again and again -- then tell you how to fix them. These are easily preventable mistakes in such major exhibiting areas as:
Register for Session I of "10 Mistakes Exhibitors Make" at 11:00am CDT
Register for Session II of "10 Mistakes Exhibitors Make" at 1:00pm CDT
Who will benefit from attending this webinar: