There's no doubt in my mind that if my daughter, Amanda, decides to start a business when she grows up, that she will be very successful.
Not only does she have a very sharp mind, and empathy for other people, but she also innately understands a universal trait that most everyone has:
That trait is forgetfulness. We all need reminding...again, and again.
Amanda makes sure her needs are at the top of my mind by repeatedly remindering me.
'Daddy, don't forget that you're going to play a game with me after dinner tonight!'
'Daddy, on Tuesday we're going to Chuck E Cheese, right?'
'Daddy, did you put my kite together for tomorrow?'
Now, it's not that I am always forgetting to do these types of things, it's that she doesn't want to take any 'chances' that 1) I didn't know, or 2) I've forgotten.
By simply reminding me she ensures a much better chance of getting what she wants.
The key to doubling your sales
And that, my friends, is the key to doubling the sales of most any small business.
I know from personal consulting experience that most small businesses do a pretty good job of marketing their businesses through media ads, flyers, word-of-mouth, networking, etc.
But while those tactics can do a pretty good job of bringing in new customers, they aren't as good for bringing back your current customers. And that's a big problem.
Fortunes are made from repeat sales from 'current customers,' not from first-time sales to new customers.
I helped one small business owner quadruple her sales over a two-year period, from $300,000 to $1.5 million primarily by using this reminder tactic. Every month she sent her current customers a newsletter along with her latest product promotions.
If you want to double--or even triple--the size of your small business, start developing a marketing system that repeatedly reminds your current customers about your business, what you sell, and what special offers you have for them.
How do you remind them?
You can simply remind your customer verbally when you are face to face with them.
'Did you know we have a special on X product or service this month?'
But, in addition to the verbal reminder, you'll still need one of the more permanent methods listed below.
Your reminders can be in the form of a flyer that you hand to every customer, or insert into every order.
Mail, Email, Fax
Your reminders can be promotional messages that you mail, email or fax to them.
Newsletters with Promotional Ads or Inserts
You can mail or email your current customers a newsletter that contains useful, interesting information as well as promotional information.
The phone is a great tool too for reminding current customers. You can remind them about a special presentation that you are putting on, a sale, or remind them about their next scheduled appointment.
Of course, you can also use email or postcards for the same purpose.
Most people have busy, hectic lives, and they simply have many more things on their minds than your business and your marketing activities.
If you leave it up to your customers to think of your business on their own, you will only get a fraction of the business you should be getting--and that would be a shame.
Help your customers to remember your business and your special promotions, and they will help you grow, maybe even double the size of your business.
Speaking of reminders:
Article courtesy of Joe Gracia with givetogetmarketing.com. Did you know that our Give to Get Marketing Solution course contains the step by step marketing action plan needed to get your business off the ground or up to the next level?
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